Genii improves the effectiveness of your campaigns by combining the power of print with the performance of digital. Your mailers gain power when enhanced with dynamic, updateable rich media content that captures your audience’s attention. From videos to websites, and from e-commerce to downloadable apps, the possibilities are limitless.
Genii is the new print/digital/data ecosystem with innovative click & play performance.
Keep your audience enthralled and capture their attention by offering them a unique, constantly changing rich-print experience to strengthen your brand’s relationship marketing.
Design your own devices and use them for exclusives, promos, sneak peeks, VIP invites, video sagas, games, virtual reality, or the story and values behind your brand. Genii connects your prospects with personalized content that creates a unique feeling of affinity and improves persuasiveness.
*Average rate of return in the prospect database.
With Genii, your dedicated tracking platform gives you real-time oversight of your campaign’s performance and of the traffic driven to your content. Tracking lets you respond quickly, so you can tweak your messages to keep them relevant and reinforce your CRM strategy.
All content can be reconfigured and customized at any time to increase value to your prospects, create a one-on-one relationship, and establish their preference for your brand.
Genii solutions offer accurate, real-time profiling that includes the names of your target prospects, as well as who, when, where, and how many prospects logged on and what content they interacted with. This allows you to identify the most active users and collect vital data on their characteristics and behavior, so you can get to know your audience. We help you qualify your database to boost your ROI and drive results in your future campaigns.
Using the data you’ve collected, Genii lets your sales and marketing teams initiate a virtuous circle of results to increase conversion rates. Users always have an itemized view of each action so they can stay proactive and optimize your return on investment. With Genii, your people have a powerful, responsive tool that makes all the difference.