At the AMB Expo, parts manufacturer Emuge used Webkey Flyer Mailers to generate buzz around the presentation of its new threading technology developed in partnership with Audi.

"We were looking for a direct marketing method that would make use of all the technological aspects of our product and give us a high rate of return. The results of our Genii campaign exceeded all our expectations with an open rate of 56%. The mailing helped us publicize our partnership with Audi and accentuate our status as a leading innovative company. An exceptional return on investment!" Jörg Teichgräber, Marketing Director

To persuade expatriate customers to continue using their online account, Crédit Mutuel bank sent them Genii Logo Webkeys granting personal access. The Webkeys led customers directly to the customer login page. Using customized URLs for each Logo Webkey, a tracking of users revealed a conversion rate of 36%.

A long-time Genii customer, France’s postal system, La Poste, uses the Webkey Flyer Mailer regularly to promote new services to its customers. The detachable Webkey automatically directs prospects to a dedicated mini-website and deploys awareness-raising content such as videos. Genii campaigns conducted by La Poste have seen an average rate of return of 11% to 49%.

Merck, one of the world’s top ten pharmaceutical companies, uses the Genii Webcard with healthcare professionals to facilitate orders of medical equipment (Europe, USA). Using one URL for each language means the same Webcard can be handed out in all countries. The tool is well liked by medical staff across Europe, with an average rate of return of over 16%. Spain has an exceptionally high rate of more than 43%.

Becquet used the Genii Webcard to promote its new bedding collection among some of its customers. As part of the campaign, it sent out 11,000 invitations with exclusive VIP access to explore the collection. The PR operation was a resounding success with an 18% response rate. Becquet has made plans to repeat the blitz for its next collection with a new goal of reaching out to 50,000 customers.